The following paragraph caught my eye (really, the eye of Google's news alert) in this story on Apple's new G5 iMac design:
"Sony has another desktop, the W series, whose overall design feels more like the iMac. It feels more like modern furniture design than a consumer electronics product. In fact, we have one in our living room. People are always commenting on what a beautiful design it is. When the keyboard is folded up it doesn't really look like a computer."
It's a minor point, but telling. Some thoughts:
- It doesn't look like like a computer, and that's considered good.
- It does look like modernist furniture, and that's also considered good.
- The problems with the iMac are about tangled cables and instability--things that identify it as machine-like.
What this points to me is a recognition that technology's role is continuing to fade into the background and people are starting to desire technology that doesn't advertise itself as such. Not that that's a big revelation, but it's interesting to see how these ideas are appearing as desires.