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Hinton reviews my book in Boxes and Arrows

Category: Self-indulgence

Andrew Hinton writes a thorough and insightful review of my book. He was swayed by my suggestion that the tools of marketing research should not be thrown out with the bathwater of bad marketing, which I'm happy to hear, as it was one of my goals in writing the book.

Thank you, Andrew!

Posted by on April 23, 2004 7:42 AM |

Comments

It took me, um, a year and a half to notice this post (which is about the right rhythm for me to keep up with stuff online), but now I can say "You're welcome!"
:-)

Posted by: AndrewHinton | October 6, 2005 2:02 PM

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