April 23, 2004

Hinton reviews my book in Boxes and Arrows

Andrew Hinton writes a thorough and insightful review of my book. He was swayed by my suggestion that the tools of marketing research should not be thrown out with the bathwater of bad marketing, which I'm happy to hear, as it was one of my goals in writing the book.

Thank you, Andrew!

Posted by mikek at April 23, 2004 07:42 AM | TrackBack
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